Pitti immagine Uomo 88:
16/06/15 -19/06/15 Giugno 2015.
That's PITTICOLOR: an edition in a "psychedelic" mood , an energetic dive into new styles, languages and ways of living "color".
So begins the press release celebrating the summer 2015 edition of Pitti Immagine Uomo 88 June.
A Surprising incursions of colors by Oliviero Baldini, will welcome visitors in a kaleidoscopic experience among special light effects that will transform the ground of the square in front of the Central Pavilion in an unusual multicolored carpet.
Several artistic cooperations enriched the event such as the Fashion Film Luca Finotti inaugurating a series of digital art’s project inspired by the theme of the different halls .
The taleted director interprets "That's Pitticolor" with a creative fun that looks at the artistic movement of the action painting.
With a project in cooperation with Antonia, the prestigious Milan boutique led by Maurizio Purificato, That's Pitticolor inspires #GOLDMANIAC , an exclusive capsule limited edition dedicated to the color gold.
Once the event is over , the capsule will be on sale in Milan from Excelsior
And yet, the exhibition curated by the magazine LIVINGCOLOR of Corriere della Sera telling the color as an expression of creative energy.
A journey to discover the new products presented at the last edition of the Salone del Mobile in Milan and Fuorisalone. And a chromatic path declined in five themes: iridescent effect, color object, materials& trends , hi-tech colors, rainbow effect. Changeable, psychedelic and even digital, Multiple color or conceptual. Reworked by the signatures of the most interesting design - from Nendo to Patricia Urquiola, and again from Lee Broom to Fernando and Humberto Campana - the color shows its potential in terms of character, quality and innovation.
At Pitti Uomo 88 debuts OPEN, the new Pitti Immagine project that interprets in a
sophisticated manner the world of the collections of the new generation that exceed
concepts of male and female, a fast growing segment that have been attracting more and more attention of the international market.
An event increasingly important for companies of the field , more and more rich in fashion, style and craftsmanship made in Italy.
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